"HOW IS THAT FOR A BORING HOUSEWIFE?"

Bonprix, one of OTTO Group’s largest online retailers, was widely known as a clothing brand for “old people” and “boring housewives”. For the launch of their pan-European campaign, we took these misconceptions and faced them head-on. 

You can find the campaign film here.

Agency: 180 Amsterdam

AWARDS & SELECTED PRESS
ADCN | Craft Award
ADCN | Shortlist x 2 
Epica | Shortlist x 2 
The Drum
LBB
The Stable
B&T