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THE REVENUE MODELS OF THE FUTURE

Research shows that 70 percent of women who work part-time want to work more hours but are hindered by various factors. One obstacle is the lack of insight into what working more hours actually yields. Not only your salary determines the amount of money you hold at the end of the month, but also allowances, premiums, taxes and so on. 

The WerkUrenBerekenaar (‘WorkHoursCalculator’) is here to help. Co-created with Women Inc., the tool enables women to make informed choices when it comes to expanding their work hours. To stand out from the dusty communication around financial administration, we put real women in the limelight rather than figures and charts. We cast three women with the actual desire to work more hours. The name ‘Verdienmodel’ makes a wink to both revenue models and human models. Designed in a flashy, calculator letter, it adds colour to the grey world of finance.

Agency: KesselsKramer
Photography: Valentina Vos
Film & Edit: Lyanne van Bodegom
Sound: Rec Sound

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