DO SOMETHING THAT MATTERS

Everyone wants to do something meaningful, something that matters. But when it comes to work, there are more coaches and consultants in the Netherlands than teachers. Our campaign for the Universitaire Lerarenopleiding (university teacher education) reminds everyone to: do something that matters.

Teaching is a very human thing. We humanised the copy-driven campaign by inviting typographer and artist Guido de Boer to ‘hand-paint’ 14 headings, and bring the key message to life in giant murals on university buildings across the country.

Agency: KesselsKramer 
Typography: Guido de Boer
Animation: PlusOne