Hello and thank you for visiting. I'm Brenda, a senior creative and copywriter working under the holy roof of KesselsKramer. Here, I tell stories in whatever medium suits the story best. Hailing from the Netherlands, I studied people, not advertising. I found my creative calling while living on the other side of the world in Sydney. Since then, I have worked for international agencies, graduated from the Cannes Lions Young Creative Academy and been an ADCN Next Talent finalist. I believe that a good idea needs a good truth and that empathy is one of the most undervalued skills in the industry. I'm always looking to create work that is human, bold and thought-provoking, using the beauty of reality and the power of honesty. In my free time you'll find me listening to Prince.


EXPERIENCE
KesselsKramer Amsterdam, 2019 – present
180 Amsterdam, 2017 – 2019
Kingsday, 2015 – 2017

EDUCATION 
Creative Writing, International Writers' Collective 
Cannes Lions Young Creative Academy (one of 30 selected, only creative from the Netherlands)

Creative Non-Fiction Writing, Universität der Künste Berlin, Summer School
Copywriting Course, AdSchool Sydney (High Distinction, 88/100)
MA Media & Journalism, Erasmus University Rotterdam 
BA Social Psychology, Utrecht University 

HONORS & AWARDS
Indie Shorts Awards Cannes, Official Selection
Atlanta Black Pride Film Festival, Official Selection
FEEDBACK LGBT Toronto Film Festival, Official Selection
ADCN Next Talent, Finalist, 2019
inVisible Creatives, Portfolio of the Month, April 2019
Epica, Bronze, Copywriting & Storytelling
Gerety Awards, Shortlist, Craft Cut TV/Cinema

SAN Accent, Fast Moving
ADCN, Craft, Strategy Nominee
Epica, Shortlist, Fashion, Footwear & Personal Accessories
Epica, Shortlist, Retail Services
The Dots, Curated
Effie, Silver, Non-profit
SAN Accent, Financial Services
Ads of the World, Highlighted

RA*W x Cannes Lions Festival of Creativity delegate
What Design Can Do, Climate Action Challenge, Finalist, 2017
Dutch Design Week, WDCD exhibitor, 2017
Grand Prix CM, Gold, Non-profit
SAN Accent, Non-profit & Government
What Design Can Do, Refugee Challenge, Finalist, 2016
Lürzers Archive (several featured projects)

TALKS & PUBLICATIONS
Ladies, Wine & Design Amsterdam, Interview: Meet the Creative
Agencies of Anywhere, Career Story

Lürzers Archive, Feature: In The Spectrum
Women’s Day x Ladies, Wine & Desig
n, co-host and speaker The Upside of Your Meltdown, all donations to Project Fearless
Little Black Book, New Talent Interview
Stu Stu Mag, Good Bad Taste


SELECTED CLIENTS
ARTE
Museumvereniging

Flower Council of Holland
Otto Group (Bonprix)
Nike
MINI (BMW)
Cineville

DAZED

HIT ME UP
brendawaegemaekers@gmail.com
LinkedIn
Instagram
The Dots

 

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