Hello and thank you for visiting. I’m Brenda, a creative/copywriter working under the holy roof of KesselsKramer Amsterdam. Born in the Netherlands, I found my calling when living on the other side of the world in Sydney. Since then, I’ve worked for international agencies, was selected for the Cannes Lions Young Creative Academy and became an ADCN Next Talent finalist. I believe that a good idea needs a good truth, and that empathy is one of the most undervalued skills in our industry. I'm always looking to create human and boundary-pushing work that brings bold elegance and true impact. In my free time, you’ll find me writing short fiction or listening to Prince.


EXPERIENCE
KesselsKramer Amsterdam, 2019 – present
180 Amsterdam, 2017 – 2019
Kingsday, 2015 – 2017

EDUCATION
Cannes Lions Young Creative Academy 
Creative Writing, International Writers' Collective 
Creative Non-Fiction Writing, Universität der Künste Berlin, Summer School
Copywriting, AdSchool Sydney (High Distinction, 88/100)
MA Media & Journalism, Erasmus University Rotterdam 
BA Social Psychology, Utrecht University 

HONORS & AWARDS
Indie Shorts Awards Cannes, Official Selection, 2020
Atlanta Black Pride Film Festival, Official Selection, 2020
FEEDBACK LGBT Toronto Film Festival, Official Selection, 2020
ADCN Next Talent, Finalist, 2019
Gerety Awards, Shortlist, Craft Cut TV/Cinema, 2019
inVisible Creatives, Portfolio of the Month, April 2019
Epica, Bronze, Copywriting & Storytelling, 2018
SAN Accent, Fast Moving, 2018
ADCN, Shortlist, Craft Strategy, 2019
Epica, Shortlist, Fashion, Footwear & Personal Accessories, 2018
Epica, Shortlist, Retail Services, 2018
The Dots, Curated, 2018
Effie, Silver, Non-profit, 2017
SAN Accent, Financial Services, 2017
RA*W x Cannes Lions Festival of Creativity delegate, 2017
What Design Can Do, Climate Action Challenge, Finalist, 2017
Dutch Design Week, WDCD exhibitor, 2017
Grand Prix CM, Gold, Non-profit, 2017
SAN Accent, Non-profit & Government, 2016
What Design Can Do, Refugee Challenge, Finalist, 2016

TALKS & PUBLICATIONS
International Women’s Day x Ladies, Wine & Design, co-host and speaker "The Upside of Your Meltdown", all donations to Project Fearless, 2021
Little Black Book, New Talent, Interview, 2018

HIT ME UP
brendawaegemaekers@gmail.com

LinkedIn
Instagram
The Dots

 

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