Hello and thank you for visiting. I’m Brenda, a senior creative and copywriter working under the holy roof of KesselsKramer. Here, I tell stories in whatever medium fits the story best. Born in the Netherlands, I found my calling when living on the other side of the world in Sydney. Since then I worked for international agencies, completed the Cannes Lions Young Creative Academy and became an ADCN Next Talent finalist. I believe that a good idea needs a good truth and that empathy is an undervalued skill in our industry. I’m always looking to create work that's human, bold and thought-provoking, using the beauty of reality and the power of honesty. In my free time you’ll find me listening to Prince.

EXPERIENCE
KesselsKramer Amsterdam, 2019 – present
180 Amsterdam, 2017 – 2019
Kingsday, 2015 – 2017

EDUCATION
Cannes Lions Young Creative Academy 
Creative Writing, International Writers' Collective 
Creative Non-Fiction Writing, Universität der Künste Berlin, Summer School
Copywriting, AdSchool Sydney (High Distinction, 88/100)
MA Media & Journalism, Erasmus University Rotterdam 
BA Social Psychology, Utrecht University 

HONORS & AWARDS
Indie Shorts Awards Cannes, Official Selection
Atlanta Black Pride Film Festival, Official Selection
FEEDBACK LGBT Toronto Film Festival, Official Selection
ADCN Next Talent, Finalist, 2019
Gerety Awards, Shortlist, Craft Cut TV/Cinema
inVisible Creatives, Portfolio of the Month, April 2019
Epica, Bronze, Copywriting & Storytelling
SAN Accent, Fast Moving
ADCN, Shortlist, Craft Strategy
Epica, Shortlist, Fashion, Footwear & Personal Accessories
Epica, Shortlist, Retail Services
The Dots, Curated
Effie, Silver, Non-profit
SAN Accent, Financial Services
RA*W x Cannes Lions Festival of Creativity delegate
What Design Can Do, Climate Action Challenge, Finalist, 2017
Dutch Design Week, WDCD exhibitor, 2017
Grand Prix CM, Gold, Non-profit
SAN Accent, Non-profit & Government
What Design Can Do, Refugee Challenge, Finalist, 2016
Lürzers Archive (several featured projects)

TALKS & PUBLICATIONS
Ladies, Wine & Design Amsterdam, Interview: Meet the Creative
Agencies of Anywhere, Career Story
Women’s Day x Ladies, Wine & Design, co-host and speaker The Upside of Your Meltdown, all donations to Project Fearless
Little Black Book, New Talent Interview
Stu Stu Mag, Good Bad Taste


SELECTED CLIENTS
ARTE
Museumvereniging
Flower Council of Holland
Otto Group (Bonprix)
Nike
MINI (BMW)
Cineville
DAZED

HIT ME UP
brendawaegemaekers@gmail.com
LinkedIn
Instagram
The Dots