News travels faster than ever, but it leaves us less informed and more confused. Often it's the context behind the headlines that you need to get the full story. With so much information and misinformation coming at us, ARTE Journal is the curator you need. They take the news one step further by providing in-depth coverage of current affairs and culture from a European perspective. But how do you introduce the smallest German news channel to the public?
We presented ARTE Journal as the solution to the questioning state in which people find themselves, using a simple form: the onomatopoeic words used for moments of reflection or confusion.
Agency: KesselsKramer