"HOW IS THAT FOR A BORING HOUSEWIFE?"

bonprix, one of OTTO Group’s largest online retailers, was widely known as a clothing brand for “old people” and “boring housewives”. For the launch of their Pan-European campaign, we took these misconceptions and faced them head-on. Because when it comes to middle-aged women and bonprix, there’s more than meets the eye.

AWARDS & PRESS
ADCN | Shortlist | 2019
Epica | Shortlist x 2 | 2018
The Drum
LBB
The Stable
Adformatie
Marketingtribune

Year: 2018
Agency: 180 Kingsday