"HOW IS THAT FOR A BORING HOUSEWIFE?"

Bonprix, one of OTTO Group’s largest online retailers, was widely known as a clothing brand for “old people” and “boring housewives”. For the launch of their Pan-European campaign, we took these misconceptions and faced them head-on. Because when it comes to middle-aged women and Bonprix, there’s more than meets the eye.

AWARDS & PRESS
ADCN | Craft Award
ADCN | Shortlist x 2 
Epica | Shortlist x 2 
The Drum
LBB
The Stable
Adformatie
Marketingtribune

Year: 2018
Agency: 180 Kingsday