FIX YOUR MONEY LEAK

Dyme is a new money-saving app that is smarter than your average budgeting tool. By negotiating deals on current contracts, cancelling unwanted subscriptions and providing financial insight, everyone who uses it gets free money. To launch it in the Netherlands, we put our money where our mouth is.

We created the slogan 'fix your money leak' to remind people of the money leaking out of their bank accounts. Then we launched a campaign in the same way the app approaches finances: by being efficient. To generate PR, we dressed up a real money truck in Dyme branding and had it drive around the country handing out free money.

Agency: KesselsKramer