Dyme is a new money-saving app that is smarter than your average budgeting tool. By negotiating deals on running contracts, cancelling unwanted subscriptions, and giving insight on all finance matters, anyone who uses it, is in for free money. To introduce them in the Netherlands, we put our money where our mouth is.
We created the tagline ‘fix your money leak’ to remind people of the money they are leaking from their bank accounts. Along with this positioning, we launched a campaign in the same way the app approaches finance: by highlighting our efficiency. Each asset focuses on a different aspect, such as: design choices, advertising space, run time and location. In copy, we openly share our money-smart strategies and negotiating power. For extra PR, we dressed up a real money-truck in Dyme branding, and had it drive around The Netherlands to hand-out free money to passers-by.
Concept: together with Hannah Carlile and Gijs van den Berg