THE MUSEUM PASS EXCHANGE

The Museum Pass gives 1.4 million pass holders in the Netherlands year-round access to more than 500 museums. However, there is still a large group of people who don't visit the museum that often. During Museum Week, we break the rules for a change. For one week only, museums will let go of the personified pass control and grant access to everyone with a Museum Pass, regardless of whether you look anything like the photo on it.

Agency: KesselsKramer
Photographer: Eva Roefs
DOP & Direction: Karim Jobe
Sound design: REC Sound