To solve the climate problem is to solve a communication problem. The change that is needed to stop the depletion of the earth requires everyone to be involved, including those who have turned a blind eye. That’s why new broadcaster Omroep Groen ('Broadcaster Green') wants to use the old school broadcasting network to reach out to the whole of The Netherlands. To introduce this new broadcaster, we decided to recruit members for Earth itself – whoever becomes a member of Omroep Groen, becomes a member of the Earth.
In animated copy, we approach Earth as a person that needs some attention because he or she is in really bad shape. In film, we treat every piece of nature as something one can become a member of.