EARTH SEEKS MEMBERS

To solve the climate problem is to solve a communication problem. The change that is needed to stop the depletion of the earth requires everyone to be involved, including those who have turned a blind eye. That’s why new broadcaster Omroep Groen ('Broadcaster Green') wants to use the broadcasting network to reach out to the whole of The Netherlands. To attract members for the broadcaster, we decided to recruit members for Earth itself – whoever becomes a member of Omroep Groen, becomes a member of the Earth. 

In animated copy, we approach Earth as a person that needs some attention because he, she or they is in a really bad shape. The copy translates to: "Earth wants attention", "Earth seeks members", "The earth now has its own channel", "The earth has too many people, but too little members", "The first broadcaster that gives the earth airtime".

In film, we treat every piece of nature as something one can become a member of: "Become a member of this pigeon".

Year: 2020
Agency: KesselsKramer