Due to the worldwide lockdown, we suddenly had to stay at home to protect one another. We humans have an innate desire to move, so that was easier said than done. Articles show that even though you’re stuck at home, it’s helpful to stick to your usual habits. From dressing up in your business attire for a conference call to kissing your partner goodbye in the morning. So we decided to bring this piece of advice to life on KesselsKramer’s social channels.
Every tagline we wrote was an invitation to create a still image, looking for creativity in your own home. Like this, colleagues turned photographers and colleagues’ dads turned models.
Concept: together with Maartje Slijpen
Special thanks: KK Amsterdam and KK London creatives + Tom’s dad