ARTE is a European broadcaster that presents a wide range of films, documentaries, and live concerts. In July and August '21, they offer a curated music programme celebrating the iconic voices of pop.
A programme celebrating pop icons can't do without their voices. But as many of these artists are rather expensive or have passed away, we decided to feature the voices of their biggest fans. Using a garden hose, a hairbrush or a vegetable as a microphone, Alicia Keys, Amy Winehouse and Elvis Presley fans sang their hearts out to their idols. The pop ballads set the tone for a cinema trailer, TVC, OOH and social. Our first campaign after winning the brand pitch for ARTE Germany.
Created with: Maartje Slijpen, Gijs van den Berg
Photography: Daniel Gebhart de Koekkoek
Production company: Commonvision
Sound: Sounds By Thomas