ARTE is a European broadcaster that showcases a wide variety of films, documentaries, live concerts and more. In July and August '21, they offer a curated music program, celebrating the iconic voices of Pop, united under the banner of the 'Summer of Voices'.
A program celebrating the icons of pop can’t do without their voices. But since many of these artists are rather expensive or already passed, we decided to feature the voices of their biggest fans. Using a garden hose, hairbrush or vegetable for a microphone, Alicia Keys, Amy Winehouse, and Elvis Presley enthusiasts sang their heart out to match their idols. The pop ballads set the tone for a cinema trailer, TV commercial, OOH and social. Our first campaign after winning the brand pitch for ARTE Germany.
Created with: Maartje Slijpen, Gijs van den Berg
Photography: Daniel Gebhart de Koekkoek
Production company: Commonvision
Sound: Sounds By Thomas