Flowers are more than just eye candy in a vase. They let us express and feel all the feels that define us as humans. They let us mourn and celebrate, say “sorry” and “I love you”. And that’s exactly why we need more of them.
The Pan-European campaign ‘We Need More Flowers’ for the Flower Council of Holland celebrates the diverse emotions that flowers bring into our lives. It’s a powerful ode that aims to shake up the world of flower ads, by emphasizing how flowers work their magic in all moments that make life meaningful. The integrated campaign includes TVC, outdoor, digital and activations.
AWARDS & SELECTED PRESS
Epica | Bronze | Copywriting & Storytelling | 2018
SAN Accent | Fast Moving | 2019
Gerety Awards | Shortlist | TV/Cinema | 2019
Campaign
The Stable
B&T
Stash
The Dots - Curated
Culturepub
Year: 2018
Agency: 180 Amsterdam